Friday, 26 April 2013

Top Secret photo shoot for our brand new Innov8 iQ bed!

It's been a very exciting time for us these last couple of months with the launch of our newest bed - the Innov8 iQ Acute Care Hospital Bed.

As with all product launches, we had to make sure our timing was just right. So our team had to embark on a Top Secret Mission to get our bed photographed, without letting the cat out of the bag before we were ready!

MISSION: TOP SECRET PHOTO SHOOT
(Get in, get out and don't get caught!)

LOCATION: M.D.W.S UK Ltd

SECRET AGENTS:

Martin - Design Engineer
See how proud he is of his 'baby'!
Nigel - Photographer

Model - turned out to be a Real nurse!
Colin - Patient and former member of Sidhil's Customer Services team
Kim - Marketing Manager and Tea-maker Extraordinaire
The photo shoot lasted most of the day and was a LOT of hard work, as you can see by all the tea-drinking that was going on...

...but it was all worth it in the end as the photographs of the bed look fantastic and have even made an appearance on the front cover of Inside! 

MISSION SUCCESS!




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